O Serviço Compartilhado de Deslocamento C4B desenvolvido para a São Paulo de 2020 propõe um novo modal de transporte, baseado no compartilhamento de corridas entre usuários, barateando o transporte ponto a ponto oferecendo uma nova e melhor opção à população. O C4B é uma alternativa ao carro particular, substituindo a posse do automóvel como sonho de consumo. Também é uma alternativa aos transportes públicos coletivos que apresentam diversos problemas. O C4B conta com uma rede inteligente de veículos para 4 passageiros, que são buscados e levados ponto a ponto, e pode ser acionado de diversas formas. O barateamento da corrida acontece através do compartilhamento e de propagandas direcionadas aos usuários. O veículo permite que o tempo gasto no trânsito seja aproveitado, e seu aspecto visual conscientemente reflete a mudança de consciência social preterido pelos usuários.
Urban mobility is an overwhelming topic that contains an universe in itself, and one of the major issues we experience in cities today. Through design and innovation, it is possible to make people more aware of the mobility problems we face, and more eager to develop and use systems that foster the better use of space, time, and resources. This concept was developed as a custom designed bicycle rental system for our Universidade de São Paulo campus but its features make it suitable for many other situations.
Lucas Neumann, Lucas Otsuka, Henrique Corazza, Fabricio Rodrigues
A viable solution for waste management and recycling problems in airline companies, optimizing both in flight and ground procedures. With it, it is possible to sort organic and recyclable garbage, pile up plastic cups, thus using 30 times less space; liquids have a specific container, and the garbage can be manually compacted for 30% space reduction.
Team Credits: Denise Ikuno, Lucas Neumann, Lucas Marques Otsuka, Liana Maki e Tadeu Kendy.
Waste Sorting & Compactor trolley for Airlines
Web App (in progress)
ACADEMIC PROJECT 2012
Information Architecture / UX / Business Model
This is an academic project in which we were asked to develop a web app. Our idea is based on the fact that internet is not keeping people connected, but isolated, and so we designed an app to help solve this problem.
We used various research, ideation, and prototyping tools, such as Brainstorming, Business Model Canvas, Service design maps and blueprints, paper prototypes, Axure prototypes, intense user testing, as a way of having a desirable outcome.
This is an ongoing project as the group has decided to develop it further. More detailed images are confidential.
Team Credits: Angela Mideo, Lucas Neumann, Ricardo Kenji, Tadeu Omae, Jomaryston Candido.
Our smily empathy tool
Wireframing and Information Architecture studies
Interface Graphic design
Dream In Brasil
CONFERENCE & WORKSHOP 2012 Social Design, Innovation
The DREAM:IN Brazil is the national version of the project of same name first developed in India in 2011. Through the utilization of ethnography techniques and the application of design thinking methodologies, the project proposes the generation and implementation of new projects, entrepreneurial policies and business.
On days 2 and 3 of the National Conclave multidisciplinary groups were formed for the Dreamscaping ™ sessions. The groups included carefully selected participants from different areas of expertise, age and background. The overall process was led by Professor José Carlos Teixeira, co-author of the DREAM:IN method and Associate Professor at Parsons The New School for Design. Each group relied on professionals with extensive experience in strategic design.
During the three-day event, me and my team generated 3 business models that could have a good impact on the society. This ideas are avaliable on the Venture Book, and are open-sourced so anyone can turn them into a real business.
EDP UNIVERSITY CHALLENGE WINNER
Strategy, Service Design, Business Model, Marketing
The Positive Energy concept adresses the lack of knowledge and familiarity between existing technologies and people by bringing them closer together, showing them how it is possible to generate crean energy locally. By bringing technology directly into one's leisure, shopping or studying moments, and showing them where it is and what it is doing, the company gets them used to and interested in how it works. At the same time, consumers will get Positive Points as they buy on Positive Shops, which can be exchanged for prizes on a social media.
Its a movement to be spread: more and more places will want to become part of it. More and more consumers will get interested in those places, in green energy, in gathering points and spreading the movement to their friends, while enery companies get to sign a behaviour-change, innovative campaing that can make the world better.
Team Credits: Lucas Neumann, Luís Adriano Furtado, Caio Reis, Tadeu Omae and Natasha Higa
Standard Glass Jar
ACADEMIC PROJETC 2012
Projeto de embalagem de vidro Standard, com exemplo de aplicação para três produtos de mercados e caraterísticas diferentes diferentes.
Team credits: Lucas Neumann, Caio Reis, Tadeu Omae, Sofia Germani
Fau mostra design
In the occasion of its 5th year of activities, and therefore having its first class graduation, the Design course at the FAU USP organized an exhibit to show all student work produced in that time.
For the exhibition identity and design, FAU released a student poster contest, with 13 runner-ups, from which our team was selected. We were, therefore, responsable for designing the whole identity system as well as putting the exhibition together.
Team credits: Larissa Barrios Petronilho, Lucas Marques Otsuka, Lucas Neumann de Antonio, Evandro José de Almeida e Karine Tressler.
The winner poster for the contest
The invite postcard
ACADEMIC PROJECT 2010
Product & Graphic Design, Business Strategy
Furniture company branding and multi-use table concept
Team Credits: Lucas Neumann, Julia Contreiras, Beatriz Duduch, Thomaz Abramo, Fabricio Rodrigues
Business Strategy, Graphic Design
Golden-Art is a small, family based light design industry. All their previous material was produced by different photographers and designers, which led to a lack of consistency and quality.
My job, as a product and graphic design student, was to give advice and produce new material to unify the company's image and help it stand out in the market. I participated in the process of re-curating the line of products, inserting new ones, bringing fresh state-of-the-art design and advertising references, as well as photographing and producing all the new graphic and web material.
Not changing the logo was a company's decision.
Graphic & Others
Graphic design and communication was my first field of preference, and in which I have done 3 internships and numerous jobs. Later, though, my interests in product design, innovation and interaction start leading me to another path, even though I still love and am constantly updating my studies and works in the graphic field. Here are some of them:
Selected poster for the University of Palermo's "Latin Dreams" book
Experimental typography exercise through photos of my own hands
Young Learners and Teens
Logo for YLT, an english school for low income children.